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GM loses to Toyota as top global automaker

General Motors was eclipsed by Toyota as the world's largest automaker for the first time in 77 years as the troubled American giant Wednesday reported sharply lower global sales.Reeling from plunging sales at home and abroad amid a widening recession, GM said it sold 8.35 million vehicles globally in 2008 compared with the Japanese rival's 8.97 million.

GM's total sales were down 11 percent from those in 2007, reflecting continuing global economic pressures that include tightening credit, falling commodity prices and lack of economic growth.

GM said its nearly three percent growth in both the Asia Pacific and Latin America, Africa and Middle East regions partially offset North America sales that declined 21 percent, and growing pressure in Europe that resulted in seven percent fewer sales. Sales for the fourth quarter were down by double digits in every region and 26 percent globally.

"The challenges in the global financial markets, including credit tightening, the drop in commodity prices, and economic uncertainty continue to negatively impact overall demand for new vehicles," said Jonathan Browning, GM's vice president for global sales.

"For the total global industry, we saw about 3.5 million fewer vehicles sold in 2008 than the previous year."

GM and Toyota ended 2007 neck-in-neck for the world crown, with Toyota selling about 3,500 fewer vehicles that year compared to its US rival.

But both are facing a bumpy ride amid the sharp global economic slowdown stemming from financial turmoil triggered by a US home mortgage crisis.

Toyota said Tuesday its global sales fell four percent in 2008 to 8.97 million vehicles, the first drop in a decade, as demand slumped in recession-hit markets such as Japan, Europe and the United States.

It was the first decline for the Japanese giant in a decade, with domestic sales slipping five percent to 2.15 million vehicles and overseas demand weakening four percent to 6.82 million vehicles.

The drop marked a dramatic turnaround from 2007, when Toyota's global sales had risen six percent to a record high 9.37 million vehicles.

The Japanese maker warned last month that it expected its first-ever annual operating loss as it moved to cut production, jobs and investment amid a slump in sales and a soaring yen.

GM meanwhile will run out of cash if it does not get the second part of the federal bridge loan next month.

GM president Fritz Henderson said the situation was dire for his company, which received a four-billion-dollar emergency loan last month and is due to collect another installment of the bridge loan in February.

"If we don't get our second installment of funding, we'll run out of cash. It's just that simple," Henderson said Tuesday.

He noted that GM would run out of cash well before March 31 when it is supposed to deliver the final draft of its plan outlining the steps it is taking to become financially viable.

But Henderson said he was not concerned about Toyota passing GM in unit sales.

"I actually noticed they passed us in market (capitalization), cash flow and profitability a long ago," he said. "Honestly, this is not a measure I pay a lot of attention to. What's much more important to me is how we make GM successful," he said.

Despite the sagging 2008 global sales, GM set record-setting sales performance in Latin America, Africa and Middle East and Asia Pacific regions.

GM also notched a third consecutive year of two million vehicles sold in Europe.

Sales outside the US now account for 64 percent of GM's sales, up from 59 percent in 2007.

GM sells and services vehicles in 140 countries under 13 brands including Chevrolet, Opel, Wuling, GMC, Buick, Pontiac, Cadillac and Saab.

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Getting higher rankings in the search engines

 Search Engine Optimization  as you call it is an ideal way to promote your website and get higher rankings in the search engines. Search engine optimization is all about patience and resistance to see your website on the topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to the top.

Here are some Useful seo services tips that can help you in understanding more about Search Engine Optimization:

1. Ethical Search engine Optimization

Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a “Ban”

2. Increase the back links of your websites

Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.

3. Consider Content to be the king of your website

You must have heard this statement innumerable number of times that “Content is the king of any website”. The more content to your website the higher are your chances of getting recognized in the search engines.

4. No Plagiarism content

If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.

5. Proper Keyword Analysis

Keywords is the key for any website. You can take it this way “No keywords No SEO” So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.

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Search engine optimization experience

Many of the articles you read on the Internet regarding search engine optimisation fail to make any distinguishing difference between commercial and non-commercial website listings.
What we have found through our own experience:
1. Content - it has been said many times but well written content and plenty of it is very important.
(a) Commercial websites: with good content often have to take a more active approach in submitting their website to directories and search engines to obtain inbound links.
(b) Non-commercial websites: with good content may attract many "natural links" (websites that link to yours without a request)
2. Age - we believe that the age of a website is important.
(a) Commercial websites: with good content and age will have only succeeded if they have been actively marketed over the years e.g. submissions to directories and other search engines. So having a commercial website that has been around for years is no guarantee that it will come up highly in results.
(b) Non-commercial websites: that have good content will have probably picked up many "natural" links over the years.
3. DMOZ - Commercial and Non-commercial websites that have been in this directory for sometime perform better in search engine results. Why, because the DMOZ directory data is freely distributable and many sites have sprung up over the years cloning part or all of DMOZ. The number of sites using DMOZ data seems to be reducing, therefore if you were in DMOZ at the early stages you are more likely to have many links to your website from many different domain names (with no reciprocal links back). A DMOZ listing is still important, but probably not as important as it was years ago when there were fewer directories. Google is still updating its directory with DMOZ data though probably not as frequently as it used to do.
4. Reciprocal links - are becoming less and less important. One-way links have always been important. Google appears to be putting paid to all those sites that have tried to abuse the system of link swapping. Going back to point 3 and the DMOZ one-way links seems to prove this point.
5. Forget optimisation trends - the main things to concentrate on are: good content, page titles, h1 and h2 tags, hyperlinks that search engines can follow (no Flash or JavaScript menu systems) and quick loading pages.
6. Aim to get listed - in well-rated directories and under the right category that require no reciprocal link. Free commercial directories (that are themselves well rated) and require no reciprocal links seem to be diminishing daily with many only accepting paid entry for commercial sites.
7. Instant results - if you have a new commercial website and you want rapid results, you will have to pay for search engine sponsored links e.g. Google adwords, Overture (Yahoo) listings.
8. Paying but nothing else - if you have a commercial website and pay for results there must also be a long-term marketing strategy (getting listed elsewhere). If you do not take a two-pronged approach then you are likely to be paying for results forever.
Summary
No one knows exactly how the technology works so do not believe everything you read.
Articles that others have written should only be used as a basis for your own theories. Read other seo services articles and distinguish whether they are based on commercial or non-commercial websites.
Formulate your own theories, stay on top of the technology, and avoid those tricks and fads.
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